Pressroom

"SHFT gives 'instant', personalised, actionable, corrective, audible feedback on your running form. Some of its current competitors promise the same, yet do not convincingly deliver to the same degree." THE 5K RUNNER (BLOGGER)

"Eventually I managed to lower my ground contact time in line with SHFT's expectations most of the time I was running. I am a very slightly faster runner and I have had no injuries since" Coach Magazine, UK

"We love that the pods gather a wide range of data to compare your stride with power usage, determining optimal ranges to maximize efficiency and then coaching you on how to improve" Runner's World, US

"I'd recommend SHFT to everyone" RUNISTA, UK

"All in all, after seven minutes of running I learned something new about my own form that I had not discussed with my own coach over six years of competitive racing. The SHFT Intelligent Virtual Running Coach is a great tool to help unlock your running potential." Tri Sports, US

"The invention of SHFT is music to the ears for the regular runner, because where else would you get qualified input to your running technique?" Politiken, DK

"Thanks to a well-executed interface and a good app, SHFT has succeeded in becoming a well-functioning virtual running coach." Aktiv Træning, DK

"SHFT differs from all other wearables by using real time coaching. It's the only product in the world that analyzes, processes and translates an extreme amount of data to simple coaching instructions in real time as you are running." Triatlon Magasinet, DK

"For every time I take SHFT out for a run, I can feel that I'm improving." Fit Living, DK

"Great constructive instructions that are easy to follow - also for beginners." Løbemagasinet, DK

"The live feedback motivates you to keep on running even though you're tired and the evaluation of your progress gives you the strength to continue to the next day. With SHFT there's no excuse to not get out." Lyd og Billede, DK